If you can be anything, be uncommon

Peter is 42 and proudly married to his wife Nicole, father to their two daughters Isla & Fearne, along with the love of his life, Bengie the Cockapoo!

Peter spent his early years playing nothing but football, doing so at youth team level for two professional clubs Everton & Wrexham, and internationally for Wales. Combining his then passions of hospitality and football, Peter began his adult life studying at the University of Nevada, Las Vegas, completing a four year Hospitality degree, while playing 'soccer' for the Runnin Rebels! Having spent a total of six years living in Sin City, two of those working as a Skylofts Butler, at the MGM Grand, Peter then moved back to the UK to begin the next phase of his life and first phase of professional employment.  

Applying for the wrong job saw Peter get his start in technology sales. Peter's sales career has moved from selling mobile phones and hosted email, to selling critical infrastructure and services to globally recognised brands. To date, Peter has taken on five different roles in sales leadership with a focus and passion for operational excellence, coaching for sales discipline alongside building out sales organisation structures to deliver long term success. Along this journey, Peter has won and lost, yet at every stage has ensured the knowledge he has been handed, learned through his own mistakes or recieved from success, is passed on to others, ensuring they succeed more than he did. 

Major achievements within Peters career can be read within the CV below. Leadership highlights include (1) Being part of the inagural HPE commercial sales leadership team, building the Manchester facility from 15 to over 50 sales team members over 12 months (2) Growing the GitLab EMEA SMB sales function from two to five teams, delivering 2.3x in revenue, by moving the mix of Ultimate license sales from 2% to 17% annually (3) The rebuild of two underperforming sales organisations to achieve customer and revenue growth in both new business and customer expansion across two financial years.

Peter believes, and practices, the cornerstone to success is the true belief that everyone should develop their personal skills, capabilities and attributes beyond their job title. To do so, Peter ensures that each team member lives their Personal Development Plan anchoring their patterns of behaviour and their quarterly focus towards personal attainment. Two of Peter's prio PDPs are also accessible below. 

17 years later, the passion and drive Peter has to develop and succeed in sales and sales leadership still remains. Peter takes extreme pride in focussing on the small details (which he calls "turning the screw"), believes the employees closest to the customers should be the ones who have the loudest voice (which he calls "listening to the leaves"), while looking to fix ("a stone in your shoe") and build ("the greenhouse") the underlying structure of a sales organisation to operate efficiently and effectively in everyway possible, ensuring sustainable success.

Personally, Peter plays over 40s Cricket for the Alderley Edge Wizards, is a failing golfer, loves a documentary (and the odd conspiracy theory) and is trying to build out a property portfolio to fund retirement. Peter holds an MBA from The University of Manchester and is currently undertaking a Doctoral Research degree at the University of Chester, researching unethical leadership. 

Whats next? Be-Uncommon. The future of sales leadership, sales coaching and sales success. Fixing the problems that plague underperformance.